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Aaradhya Tiwari
Aaradhya Tiwari

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Published in My take on This is Marketing

·Jan 18, 2022

Chapter 18 This is Marketing

Trust is as Scarce as attention You see people talking about market affiliation. But what is it exactly? The core of affiliation stands on peer to peer connection. And the internet thrives on affiliation. Affiliation is important as it builds connection which in turn builds trust but the forces which…

3 min read

3 min read


Nov 4, 2021

Chapter 17 This is Marketing

Part 2 Permission Marketing Permission doesn’t have to be a one way broadcast medium. You can treat different people differently and you can let your permission base choose what they want to hear and in what format. It can be in the form of emails, messages and more. You need…

3 min read

3 min read


Published in My take on This is Marketing

·Oct 31, 2021

Chapter 17 This is Marketing

Part 1 Permission Marketing It’s anticipated, relevant and personal. Marketing is about attention. Scarce Attention. What are spams? Be it through email or through some other method. It’s an attempt to steal our attention which is way too precious to be spent on things which don’t matter to us the…

2 min read

2 min read


Aug 16, 2021

Chapter 16 This is Marketing

Price is a Story Pricing isn’t just a way to get money but it is a very powerful marketing tool. There are 2 things that you should remember about pricing, when you are about to tell people how much you are going to charge for your product. Marketing changes your…

3 min read

3 min read


Jul 24, 2021

Chapter 15 This is Marketing

Part 2 Reaching the Right people Everything has its cost. Attention comes at a cost too. There’s no such thing as free attention. It will either cost you money, time or effort. If you are going to buy an ad, you will need to ask, “What’s it worth?” Advertising is…

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3 min read


Jul 17, 2021

Chapter 15 This is Marketing

Reaching the Right People Let’s talk about 3 things here. Goals, Strategies and Tactics. These are different from each other. Or you can say one is the sub part of other. You have a goal for which you come up with a strategy and to implicate that strategy you use…

3 min read

3 min read


Jul 3, 2021

Chapter 14 This is Marketing

Treat different people differently Most of the people out there just go with the flow. They work with ‘This what people like us do’ and just do whatever others are doing. They don’t seek for anything new out of novelty, they adopt what others are doing. But out of those…

3 min read

3 min read


Jun 22, 2021

Chapter 13 This is Marketing

Part 3 Symbols, Semiotics and Vernaculars You are going out there, to serve people, your target audience. It’s not like they are going to know about you out of nowhere. You have to help them out here. You have to let them know who you are and what you provide…

2 min read

Chapter 13 This is Marketing
Chapter 13 This is Marketing

2 min read


Jun 21, 2021

Chapter 13 This is Marketing

Part 2 Symbols, Semiotics and Vernaculars ‘Remind me of’ from an audience perspective is very important. If you are coming up with a symbol with intent and the audience are reminded of something good, then you are on the right track. Flashy logos mostly signify cheap stuff or scams because…

2 min read

2 min read


Jun 20, 2021

Chapter 13 This is Marketing

Part 1 Semiotics, Symbols, and Vernacular We communicate through symbols. When we see a word or a brand’s name somewhere, there’s a picture that comes to our head. That’s how brands communicate their product image in our mind. By using symbols. Whenever you see Nike’s swoosh, the picture of a…

2 min read

2 min read

Aaradhya Tiwari

Aaradhya Tiwari

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