Chapter 14 This is Marketing

What do your people want?

Neophiliacs want the innovation, the thrill and the risk that is coming from trying out a product that can maybe work or not. They are trying to gain appreciation from people like them that, “look I tried something new!” They want to be praised for their innovation.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store